Green is the New Green

One of the variables underlying the current economic crisis is of course the price of oil. From airlines to SUV owners, to those who heat their homes with oil, everyone is feeling the wild fluctuations in this commodity. Although oil is down right now, all rational projections are that the price of a commodity with a limited supply and a growing global demand will rise over the next few years.

So how will businesses that rely on energy for transportation and manufacturing stay profitable? How can we sustain the globalized business style that has come to dominate almost every industry? The only answer is to go green. Once the province of mystics and die-hard naturalists with little regard for the financial bottom line, environmental concerns are finding increasing interest in the boardroom. At it’s core, enviromentalism is about reaping the maximum productivity from the minimum of resources, an orientation that an operations officer can easily relate to. As we move forward, we are likely to find substantive environmental improvements resulting from an increase in business and transportation efficiency.

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